Thursday, November 5, 2015

Marketing and Sales tips for 2016

I hope that these tips help you increase revenue, success and build a strong customer base in 2016!

You have to keep your personal brand alive.  Make sure that your website represents you and your company the way that you want to be seen.  You also need to maintain a strong social media presence.  Social media is an invaluable tool for networking.  Also, make sure that your message is the same throughout your company website and social media sites.  Try to keep the design elements consistent on each platform.

Don’t just rely on social media and the internet though.  It is important to keep your presence alive in traditional media such as interviews and newspaper articles also.  Remember that branding is about making sure that the world knows who you are and what you have to offer, as well as what sets you apart from the competition.  This is an ongoing effort that never stops.

Sell yourself.  Selling is not always about your product or service.  Just think about it, there are probably hundreds or maybe even thousands of people offering the same product or service that you are offering.  You have to make buyers want to do business with you instead of the competition.  Market yourself by dressing for success and having confidence and charisma.  You should also make your prospect feel comfortable.  People will not buy from you if they do not like and trust you.
Listening is also very important.  Just by listening, you can gather all the information that you need to close the deal.  You can ask questions without asking by learning how to open up the dialogue and listening.  Listening also help you learn what is important to you prospects.  This way you will create value, need and solutions for your customers.

I hope that this little bit of information helps you in your business, and I wish you much success in 2016 and the years to come!

Make a healthy lifestyle change in 2016!

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