Using Pinterest for Business

Do you use Pinterest  to help build your business?  I am experimenting with it myself.  I find Pinterest to be very fun, but it can also be very beneficial.

Ninety percent of the information transmitted to our brains is visual.  This is a big plus when it comes to using Pinterest, being that this platform mostly deals with images.

More than twice as many people buy from Pinterest than Facebook.  The average order value of a products purchased on Pinterst is $179.36, compared with $80.22 on Facebook and $68.78 on Twitter.  As you can see Pinterest can be a profitable tool.

70% of people visit Pinterst for inspiration compared with 17% on Facebook.  80% of pinners buy within 3 weeks of a products being pinned, and 85% of the content shared on Pinterest comes from users instead of brands.

As you can see, having a Pinterest business page is a good idea.  Make your page professional.  Optimize it by using keywords in the username, about section and board title.  Fill your boards with engaging original content.

The most popular types of pins are:

Infographics

Teasers

Checklist

Tutorials

Videos

Do's and Don'ts of Pinterest

Do's

Create tall pins with lots of pictures

Use compelling headlines

Use thirty or more terms for keyword targeting

Include a call to action

Don'ts

Design ugly ads

Waste caption space

Pay for traffic without a strategy

I know that this is very brief, but I hope that it helps you increase your engagement on Pinterest.  As with anything consistency is the key, and remember that inspiration sells.

Marketing and Sales tips for 2016

I hope that these tips help you increase revenue, success and build a strong customer base in 2016!

BRANDING

You have to keep your personal brand alive.  Make sure that your website represents you and your company the way that you want to be seen.  You also need to maintain a strong social media presence.  Social media is an invaluable tool for networking.  Also, make sure that your message is the same throughout your company website and social media sites.  Try to keep the design elements consistent on each platform.

Don’t just rely on social media and the internet though.  It is important to keep your presence alive in traditional media such as interviews and newspaper articles also.  Remember that branding is about making sure that the world knows who you are and what you have to offer, as well as what sets you apart from the competition.  This is an ongoing effort that never stops.

SELLING

Sell yourself.  Selling is not always about your product or service.  Just think about it, there are probably hundreds or maybe even thousands of people offering the same product or service that you are offering.  You have to make buyers want to do business with you instead of the competition.  Market yourself by dressing for success and having confidence and charisma.  You should also make your prospect feel comfortable.  People will not buy from you if they do not like and trust you.

Listening is also very important.  Just by listening, you can gather all the information that you need to close the deal.  You can ask questions without asking by learning how to open up the dialogue and listening.  Listening also help you learn what is important to you prospects.  This way you will create value, need and solutions for your customers.

I hope that this little bit of information helps you in your business, and I wish you much success in 2016 and the years to come!

Make a healthy lifestyle change in 2016! http://hdavis.le-vel.com/experience

Social Media Advertising Tips

Social media can be a great advertising tool. It allows to you get your message out to thousands of people very quickly. However, there is more to successful social media advertising than setting up accounts and posting ads. It is important that you create content that results in sales.

1. Establish Relationships
- This may be the most important tip. I know that you want to advertise, but do not make the mistake of posting your advertisements without adding any conversation. Engage in two-sided conversations with your followers. This helps you build trust which in turn builds a strong customer base.

2. Post Regularly
- Advertising your business here and there will not get you the results that you need in order to be successful. Most people need to see something several times before they decide to look into it. However, you do not want to overwhelm your followers by posting too much. You should limit your advertising to three to five times a day.

3. Write Great Content
- Post content that engages your followers. If you post exciting and useful content, your followers are more likely to share it with their followers. This is great exposure for your business. Word of mouth advertising is very powerful. People will look for your future posts if you establish a reputation for sharing great content.

4. Avoid Forcing Customers
- Your posts should talk with your customers and not at them. When you post forceful content, most people see it as a sales pitch and automatically tune it out. Give more detail about your products or services than the price and website to buy it. You should also provide incentives so that your customers feel that they are getting a good deal.

5. Consistency
- Keep a consistent message on all of your social media accounts. This avoids sending mixed messages and inaccurate advertisements. It is a good idea to use an app that allows you to integrate your blog and social media accounts. This way you can be certain that they all have the same information.

Join Le-Vel. No fees EVER!

Do you build your business using social media?

There are so many opportunities to get your business and yourself in front of millions of people using social media.  I have been using it for a while, but I have not been doing enough to be successful with it.  I sometimes have to remind myself that it is not just about blasting my ads to people.  Relationships and rapport building are more important.

I use Facebook, LinkedIn, Twitter, Pinterest and of course IBO to promote my opportunites.  I am trying to build my network and brand myself as a leader.  Some of the daily actions that I am going to start focusing on are:  

1. Post atleast onces a day.  2-3 times is better.

2. Provide value and inspiration.

3. Be someone who people want to follow.

4. Promote my business without posting ads.  This can be done by just updating my status letting people know what I am doing and how much flexibility I have working at home.

5. Share personal pictures and videos as well as inspirational videos and quotes.

6. Be social.

Just doing these small things will help me to improve my visibility and brand myself.  I have been networking and connecting with some great people since I realized how important relationship building is.  I also share and promote other people's opportunities. When I give back and pay it forward, other people often return the favor.

These are just a few of the things that I am going to try when building my business on social media.  I am still learning and would welcome any advice, tips or suggestions from other.

Happy Sunday

Helen

Work at home. No fees.